OT - Audrey Hepburn CGI'd into Galaxy advert
Jabba
Posts: 1,460
I'm currently having a bit of chocolate "cold turkey" patch, but with Audrey "fronting" Galaxy's latest campaign via some wicked CGI/VFX work, I might just succumb to temptation...
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Prettiest woman ever
Amen to that my Canadian friend :)
I imagine Ms Hepburn herself would take it philosophically, but man, this kind of commercial grave-robbing annoys me. However impressive the execution (and this one is very neatly done), there's a special circle in Hell reserved for advertisers whose idea is to dig up some dead celebrity and have them 'endorse' a product that they might well have despised when they were alive.
Even poor mixed-up Ernesto "Che" Guevara is doomed to spend the afterlife selling crappy T-shirts and posters for college dorm rooms (which some people might argue is no more punishment than he deserves).
Incidentally, Audrey Hepburn, in addition to being quite extraordinarily lovely, was a class act in every way. Read her Wikipedia bio for information about her work with UNICEF. Some modern celebrities could usefully take her as a role model.
Between her and Ingrid Bergman :) who, by the way, someone made a portrait of and did a trailer for a ficticious Casablanca sequel...
"If you take advantage of that girl you will burn in a special layer of hell reserved for pedophiles and people who talk at the theatre..."
Sheppherd Book from Firefly (Our Mrs. Reynolds Episode)
Yes, that special hell is just next door to the one I was talking about. They share some of the same facilities.
"Our Mrs Reynolds" may be not merely my favorite "Firefly" episode, but also one of the best pieces of TV writing I've ever seen.
"... my days of not taking you seriously are certainly comin' to a middle."
“You celebrities need to realise that the public owns you for life... and after you’re dead, you’ll all be in commercials dancing with vacuum cleaners.” - Homer Simpson reference to the use of Fred Astaire in a Dirt Devil advert a decade after he had passed away.
But yeah, they don't make celebs like they used to, and Audrey was certainly one of the finest of all time.
Usually this bothers me tremendously as well - however the vibe I got in this case was that they were 'casting' her as an actress rather than implying the actual Audrey Hepburn would have endorsed that product.
I'll be darned if the commercial had any real link to the actual product, though. Maybe they were trying to go for an old-timey ad feel, but they didn't nail it.
It's still very CGI especially when she gets in the car. The best CGI humans are one's you aren't familiar with like extras or a quick glimpse of a star doing a dangerous/impossible stunt. When the camera lingers too long the game is up. I also haven't seen a really convincing CGI animal in a film yet. Perhaps that's because CGI is used for scenes that appear impossible like a resurrected Hepburn. It sets the inner sceptic alarm bells ringing.
I don't really have any real objections to using dead actors in modern adverts except that it feels creepy rather than endearing. Even Hepburn's most vacuous films look like works of genius next to this schmaltzy rip off of Roman Holiday. It hits the lowest common denominators of consumerism - innocent ingenue + dark, sweaty Mediterraneans = sophisticated chocolate with a hint of abandon. That's never been done before...
And what made Andy Garcia agree to shave his head and be the bus driver? Unless that's CGI too...