Why does Daz use animation in commercials?

Griffin Avid

Why does Daz use commercials for Daz Studio that rely so heavily on animation?

Can of worms? Maybe.

I love this commercial.

I felt like it captures the true spirit of using Daz and shows lots of renders and the creative process behind the software.

This makes me want to use Daz- or at least check it out.

This one didn't make sense when I saw it.

For animation, it needs to be shown to be super easy to do or give super excellent results.

I don't how I'd feel if I approached Daz- strictly for the animation - and faced that learning curve.

When I'm on my social media or watching other youtube videos, I always get ads for Daz popping up.

Even though it's preching to the choir, I still like the reminders, but I do say to myself 'eh, that's not really what it's about'

---------------

Never to JUST be a guy who points...

I'm thinking about a Daz blitz - powered by their userbase, like a certain time of the year where, Daz co-sponsors an event where all the users share artwork using Daz assets across all social media and images and links are submitted for small prizes....really great images that show off the power of Daz Studio. For the set-up Daz would issue a watermark that names the event and has something like

"Image created for DazFest 2019, Rendered in Daz Studio using Iray/3Delight"

So it requires the image to have that watermark....and you submit it in the thread with the link of where it's located.

maybe we start to follow each other...and create a wave of spreading daz images and that would bring new users in and widen the base.

What do you think about both these things?

Faeryl Womyn

I like it.

Gordig

Honestly, the bigger problem is that the animations used in the ads aren't really that great.

Serene Night

I admit to wondering why they do that. The videos are quirky and fun, but I do think showcasing still images would be.... My preferences. You could even use stills to illustrate a story. So you aren't stuck with just a showcasing art, you could do a story in stills. 

p0rt

why not use animation, you can easily animate gen 3 and view if frame for frame in all the viewports modes, Daz needs GPU acceleration added to all the viewport modes to be able to animate gen 8 and see it frame for frame

nonesuch00

Well there is absolutely no doubt that enticing new customers with the thought of making fun and silly animations is going to be a much more successful sales strategy than to try to entice them with the thought of rendering stills for what? Graphics Novels? Children's Books? It's more problematic if you try to entice them to spend that kind of money to render stills only. They think of a story they think of animating it, not writing a book.

bytescapes

I personally find the DAZ ads off-putting. While I don't want to dismiss the hard work and the skill of the animators and artists involved, I find the aesthetics unappealing, and I think the ads show the weaknesses rather than the strengths of the platform. For one thing, the animations are just a little 'off', and people are so sensitive to movement cues that any imperfection is instantly noticeable, making the whole ad look bad. If I were making the ads, I'd take a different approach: either showcase some of the truly stunning still images that have been created using DAZ, or use fast edits/lighting/fog/smoke to distract from the weak points.

That said, DAZ are selling to an audience that expects things to move, and they're using a moving medium (video). I'm not sure what market they're aiming at, but if it's young people who have a fast PC (i.e. a gaming rig), then they're trying to win over an audience that constantly sees impressive animation in the form of video game gameplay and cut-scenes. To be honest, because they've seen so much high-quality animation, I think they're not going to be impressed by the rather clunky animations in DAZ's ads -- but then neither are they going to be too impressed by DAZ just Ken Burns-ing together a bunch of stills.

Maybe a better approach would be to show how 'reachable' DAZ's tools are: start in DAZ Studio, and show the process of importing a figure, clothing it, applying a predefined animation block ... and then transition to the final render, with all the SFX they can layer on to make it look cool. The marketing message should be "You can do this, and it's easy" (let's leave out the part about render times, or having to buy thousands of dollars worth of content; let them find that part out later).

SkydogHex

I generally skip ads on youtube as soon as I can, but this one I always let go til the end: https://www.youtube.com/watch?v=tOqa6e8iu3o The beat is catchy and visually it catches my eye. I've never done a single animation in DS either. 

It may seem to us as everyday users that it would be better to show how easy it is to set up a scene or any number of technical things in DS but you maybe missing the point that this is 'advertising'. Advertising often isn't showing you what exactly a product does, it's more about catching your eye and intriguing you to find out more about the product. It's why TV commercials are so weird now days, how many commericals have you watched that show a couple walking through the park, kids playing, some other nice things and then at the end you get a tag about some product that has nothing to do with what went on in the commerical? I'm not saying that's the best thing to do, but it seems to work. 

Richard Haseltine

Sadly this thread is turning to app warring, and some exagerated claims about hardware, so it is being locked and trimmed