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Need an expert suggestion about logos.

justinreynosologojustinreynosologo Posts: 0
edited December 1969 in The Commons

I have a query. that how logos show effect on brands value ,they will help people to memorized the business or not?

Comments

  • StratDragonStratDragon Posts: 3,167
    edited June 2014

    justinreynosologo said:
    I have a query. that how logos show effect on brands value ,they will help people to memorized the business or not?

    I'n no expert but I did take logo design in college, but I'm not sure I understand the question.

    Look at any brand with a global recognition and the logo is nearly or just as important as the brand name. For instance brand in the fashion world; Channel, Coach, Dolce and Gabanna, Michael Koors. Donna Karen, Yves Saint Lauren etc. All their logo's are characters from the alphabet as are most logo's in the high end fashion industry. There are always exceptions to this and it's not a rule but you see a photo of a movie star on some tabliod rag at the checkout counter, she's got a serif C on her glasses and YSL on her hand bag, DKNY on her belt buckle and you know without a doubt she's parading about with some high end gear.

    Logo design was possibly the most frustrating job I ever did because so many times the client themselves don't know what they want other than a single image the encapsulated the entire idea behind the company. It required the artist to not only know the company history but their prior logos and clientele or were the going a complete restructuring. In other words you had a graphic artist who had to play historian and archeologist along with being a logo maker or some VP had conned someone into letting their nephew do it because he took a semester of art at community college and it looks like crap but it cost 1/10th what a graphic designer would have charged.

    countless web pages and blogs have waxed on this subject and likely have far more insight then I just gave. A google search would turn up volumes of written work on this.

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  • justinreynosologojustinreynosologo Posts: 0
    edited December 1969

    Thank you for your suggestion

  • justinreynosologojustinreynosologo Posts: 0
    edited December 1969

    Can you suggest me how can i make my company logo creative. So that it can help my business.

  • StratDragonStratDragon Posts: 3,167
    edited December 1969

    what's your company?

    what do you offer?

    do you have a logo already that you like/don't like?
    what do you like/don't like about it?

    what kind of client are you looking to entice
    what age group?

    are there other companies that offer something similar?
    what are their logos?

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