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Back To School???????????????????????????????????????

FauvistFauvist Posts: 2,114
in The Commons

Can someone explain the logic of having a back-to-school marketing blitz when most of the Western world is quitting school until next September?  

Comments

  • ANGELREAPER1972ANGELREAPER1972 Posts: 4,509
    edited April 2023

    In Australia they've gone back to school after Easter break below is timetable of upcoming school holidays

     

    Autumn

    Winter

    Spring

    Summer
    Australian Capital Territory

    Apr 7 - Apr 23

    Jul 1 - Jul 16

    Sep 23 - Oct 8

    Dec 16, 2023 - Jan 30, 2024
    New South Wales

    Apr 10 - Apr 21

    Jul 3 - Jul 14

    Sep 25 - Oct 6

    Dec 20, 2023 - Jan 29, 2024
    Northern Territory

    Apr 7 - Apr 16

    Jun 24 - Jul 17

    Sep 23 - Oct 8

    Dec 16, 2023 - Jan 29, 2024
    Queensland

    Apr 1 - Apr 16

    Jun 24 - Jul 9

    Sep 16 - Oct 2

    Dec 9, 2023 - Jan 21, 2024
    South Australia

    Apr 15 - Apr 30

    Jul 8 - Jul 23

    Sep 30 - Oct 15

    Dec 16, 2023 - Jan 28, 2024
    Tasmania

    Apr 6 - Apr 25

    Jul 8 - Jul 24

    Sep 30 - Oct 15

    Dec 22
    Victoria

    Apr 7 - Apr 23

    Jun 24 - Jul 9

    Sep 16 - Oct 1

    Dec 21, 2023 - Jan 29, 2024
    Western Australia

    Apr 7 - Apr 23

    Jul 1 - Jul 16

    Sep 23 - Oct 8

    Dec 15, 2023 - Jan 30, 2024
    Post edited by ANGELREAPER1972 on
  • PerttiAPerttiA Posts: 10,024
    edited April 2023

    ANGELREAPER1972 said:

    In Australia they've gone back to school after Easter break below is timetable of upcoming school holidays

    Yeah, but they have everything upside down anyways 

    Post edited by PerttiA on
  • Richard HaseltineRichard Haseltine Posts: 101,032

    Back to School promos used to start very early in the Summer holidays - I used to hate that when it was relevant to me, couldn't they shut up and wait until the holidays were nearly over?

  • TheRetiredSailorTheRetiredSailor Posts: 260

    Back to school?  Where I live they haven't even let school out for the summer.

     

  • mwokeemwokee Posts: 1,275
    It's refreshing to have lead time for products. It'd be nice to have an Uncle Sam character and clothes set come out like yesterday so I can put out concepts BEFORE July 4. Even for the hobbyists, what good is it to have Christmas products come out on Dec. 24? Which has happened in the past.
  • lou_harperlou_harper Posts: 1,163

    I have no problem with the timing but how many school products does one need?

  • FauvistFauvist Posts: 2,114

    lou_harper said:

    I have no problem with the timing but how many school products does one need?

    They need them in Australia. 

  • PerttiAPerttiA Posts: 10,024

    lou_harper said:

    I have no problem with the timing but how many school products does one need?

    We definitely need more japanese school uniforms cheeky

  • lorraineopualorraineopua Posts: 642

    Fauvist said:

    lou_harper said:

    I have no problem with the timing but how many school products does one need?

    They need them in Australia. 

    And NZ

  • nomad-ads_8ecd56922enomad-ads_8ecd56922e Posts: 1,954
    edited April 2023

    mwokee said:

    It's refreshing to have lead time for products. It'd be nice to have an Uncle Sam character and clothes set come out like yesterday so I can put out concepts BEFORE July 4. Even for the hobbyists, what good is it to have Christmas products come out on Dec. 24? Which has happened in the past.

    Heck.... some while back, there was product featuring a little girl with an angel costume who was clearly meant to be used in a Christmas-play sort of context.... that was released in January!  laughlaugh

    But yeah, having a time-specific prop available a ways before the actual holiday or whatever does have its merits.  (But.... almost a YEAR?  laugh >>gaffaws<<) Then again, not all of us are necessarily going to limit themselves to the time of year the product was meant for, though.  That said, some projects have a LONG lagtime.

    Post edited by nomad-ads_8ecd56922e on
  • caravellecaravelle Posts: 2,458

    PerttiA said:

    lou_harper said:

    I have no problem with the timing but how many school products does one need?

    We definitely need more japanese school uniforms cheeky

    OMG wink

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